Direct Marketing

Use machine learning to predict which people have the highest likelihood of purchasing your product or service, providing the most cost-effective target marketing.

Problem / Pain

Marketing to prospects (direct mail, telemarketing and email) is expensive. Targeting incorrectly can cause adverse effects, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers.

Solution

Modern machine learning algorithms can identify the customers characteristics with high predictive power and prediect the best actions to each customers. This can substantially increase accuracy for determining which prospects should and should not receive your marketing material. Also, the algorithms can help personalise content and recommend right product. Using automated machine learning techniques can better induce customers to take desirable actions and drive up the success rate.

Why Us

Make your marketing campaigns more effective and targeted with automated machine learning. No data science expertise required as we will find the right design for you.