CRM

Predict which offers and programme elements will encourage customers to react to your loyalty programme, boosting the usage and customer engagement and satisfaction.

Problem / Pain

Loyalty programmes are designed to improve customer engagement and reduce customer churn, but they are only effective when customers are actively participating. Choosing the best content and redemption offers for loyalty schemes gets members more active and engaged, but it is difficult to know which activities will be effective.

Solution

With machine learning, companies personalise redemption recommendations in loyalty schemes, resulting in increased point redemptions, more fulfilling experiences, and a more active membership base. For example, models predict the types of people that are more likely to travel, the types of travel people are likely to undertake, the prices that travellers are willing to pay, the importance of accommodation relative to travel, and the importance of experience compared to travel, all of which allows travel companies to tailor offerings and loyalty programs for maximum engagement and use.

Why Us

We can help build accurate and agile models with automated machine learning platform to predict members’ redemption and activity preferences. No data science expertise required.